Monday 10 October 2011

Kopi Luwak on Media

Most Expensive Coffee “Kopi Luwak”"For serious coffee connoisseurs, people who are looking for a world-class drink rather than a “gourmet” cup, the top fare is made from the highest-quality beans in the world. The beans come from very specific regions and are prized for their unique characteristics. Cultivated on small farms, they are coddled by farmers who care more about quality than quantity"





"A sip of this drink will leave you intrigued. It is rich and exotic in flavor. It also possesses a musty, earthy taste with a slight hint of syrupy smoothness. The fact that the beans originate from an animal is a unique factor to consider. Many experts agree that this gives it an unidentifiable taste that’s unique to Kopi Luwak coffee alone. It is a rare offering and often not available in local coffee shops. However, for those curious enough, you will be able to purchase them from reputable coffee company online."

                                     
                       
This rare coffee has the dubious distinction of being consumed before the customer has even taken a sip. The palm civet, a cat-like animal also called a luwak, ingests fresh coffee cherries but doesn't digest the beans inside. After the beans pass through the civet's digestive system, workers collect them and wash them in spring water. Supposedly, the civet's digestive enzymes make the beans less acidic, improving the coffee's flavor.
Peter Longo, owner of New York City's Porto Rico Importing Co., is drawn to all things exotic and novel, so when he first heard about civet coffee, he knew it would be perfect for his store: "It was right up my alley - such an odd and unique thing." Over the past six months, he's sold about 12 pounds of civet coffee, mostly in small quantities. He charges $50 for one-eighth of a pound, $90 for a quarter-pound, and $175 for a half-pound; each order is custom-roasted.
Civet coffee may sound bizarre, but it's not just for the adventurous. "It's actually mild and smooth, with a piquant aftertaste," Longo says. "It's very good, as long as you don't let your imagination get the better of you."

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